Originally Posted by
westlondoncarparts
With reference to #1267 and #1268 I would suggest the following which is relevant to sellers as well as buyers..
Although eBid is growing and has spent a lot of money on advertising, I think it needs to do a lot of work on developing a strong brand image and getting the message out to potential buyers and sellers about how its business proposition will support them. At present, there is not very much on the eBid site or elsewhere which explains what eBid is about, what its mission statement is, what its business policy is, where it is going, what values (and behaviours) eBid and buyers and sellers sign up to, etc.. EBid has a number of key strengths such as personal customer service, dealing with problem buyers and sellers, the number of free pictures in listings, etc. but I do not think it is developing public awareness of these. These strengths are key selling points in its business proposition to attract buyers and sellers. An ‘About eBid’ section tab at the beginning of the buy / sell / want / my eBid etc toolbar through which it could focus on building brand image would be a big help.
Thank you.